Pinterest + Threads: The Creative Freedom for Writers
An ecosystem for the creatives and writers who do not want to show up on video every day
We are watching the rise of the creator who doesn’t want fame through video virality…but does want freedom and recognition through their written words.
The creator who wants to write their story, share their experience, sell their digital offers, and then go live their actual life without posting 6 video talking clips a day to please an algorithm.
This is the era of the automated writer, and if you’re someone who sells digital products through storytelling, identity work, honesty, and lived experience?
This shift was built for you.
Writers are finally entering their own era.
For years the internet rewarded performance over presence.
Show your face.
Talk on camera.
Post multiple videos a day.
Hope the algorithm rewards you.
Rinse and repeat.
But here’s the thing: not everyone wants to be an entertainer or show up on video daily. Some of us are creators because we’re thinkers, writers, teachers, feelers, and storytellers, not video editors chasing the best angles and transitions.
Some of us get paid to exist not because we’re the loudest voice in the room, but because we can articulate the wisdom the room is already feeling.
And now? Platforms like Pinterest and Threads are shifting the entire playing field for those who want TikTok-level reach without TikTok-level upkeep.
Pinterest rewards searchability.
According to Search Engine Land, 36% of consumers start their search on Pinterest instead of Google, including 39% of Gen Z.
Pinterest functions as a true search engine for inspiration, with billions of monthly searches and two-thirds of users actively looking for ideas, products, and solutions. This makes it powerful for keyword-led content that continues resurfacing over time.
Meanwhile, TikTok has become a discovery-driven search ecosystem, especially for younger users. People scroll for answers rather than type them. Both search behaviors matter, but Pinterest gives writers something rare: search-intent visibility that’s predictable, evergreen, and long-lasting.
This is great news for creators who want to be discovered or sell low-ticket products without showing up on video. If someone is searching for what you offer, Pinterest is where they can find you.
Threads rewards thought leadership.
With 350 million monthly active users, Threads is one of the largest platforms for reach, and it doesn’t require video to win.
It rewards ideas.
It rewards clarity.
It rewards perspective.
(Later I’ll tell you how I turned Threads into my highest-reaching platform. Over 800k monthly views using AI and automation.)
Neither Pinterest nor Threads requires performance, aesthetics, or editing.
You get to show up through your words… not your camera roll.
AI is not replacing writers, it’s liberating them
People misunderstand automation.
They think using AI is cheating or that it’s all fake.
They think scheduling is lazy.
They think systems remove authenticity.
No.
AI is here to stay and it’s a wonderful tool to help you move forward. You’re going to get left behind with that limited mindset, and your friends who adopt AI in business are going to leave you to head to another tax bracket.
Automation is the new creative freedom.
AI gives you the room to be more of yourself, not less.
Automation gives you the structure to be consistent without forcing creativity on command.
Scheduling gives your ideas a home so they don’t die in your Notes app.
This is key for my women out there because we have creative ebbs and flows, but the business still needs to run.
We’re in a time where you can take a long form written piece of content, plug it into an AI platform, ask it to generate you 10-15 Threads in the same tone and then plug those into a scheduling tool to go out automatically while you’re sipping an iced white chocolate mocha at the park or at home reading a book by the fireplace.
Doing this method is exactly how I went from average 400 views per month to getting to over 800k monthly views on my Threads page. More views means more clicks on your digital offers, more clicks means more conversion, more conversion is you getting paid to exist.
You are not outsourcing your story with AI automation.
You are outsourcing the parts of the process that drain your energy so you can tell the story that actually matters.
The more you can live a life where you can go touch real grass, the more you’ll be able to come back and create better content, articles and offers.
This is spiritual work.
This is intuitive work.
This is identity work.
Automation doesn’t replace you, it allows you to focus on nurturing your Creator Identity.
Want to turn your life experiences into a digital offer that sells? Grab the free guide to learn how: How to Get Paid to Tell Your Story
How I schedule an entire week of Pinterest content in under 90 minutes
Inside the PinLabAI community, I learned how to take what used to feel overwhelming like generating daily pins in canva when I hate design, and turn it into a 90 minute ritual that supports my creativity instead of stealing it.
I give AI my vision, ask it to generate the graphics for me (like I said, I can’t stand graphic design) then I download the images, add my titles and plug them into Pinterest for scheduling.
Here’s what changed almost immediately:
I stopped relying on inspiration and created an actual system that drives traffic.
My pins were going out while I was living my life, this allows for sales while I’m doing bathtime with my 3 kiddos.
I no longer needed to “show up every day” to stay visible.
My Substack views have increased.
My Stan clicks and conversion has increased.
I became a writer with a distribution engine, not a writer hoping to get lucky through an algorithm.
You don’t need a million impressions to prove the system works, you only need a sustainable rhythm that keeps your work circulating.
If you’re building a digital product business, that matters more than anything.
(If you want to try the tool I’m using, here’s my affiliate link. I highly recommend it because it makes consistency feel humanly possible again whiling allowing me to live a life, and get paid without being on video every day: Join PinLab AI Here)
Pinterest + Threads: the perfect ecosystem for creators who don’t want to be on video daily
Writers thrive where attention is earned through depth. As a writer you are naturally a thought-leader, and you need the message to land amongst people who will read your words.
Pinterest gives you:
Search-based traffic
Evergreen visibility
Passive discovery of your digital products or Substack articles
A platform that works while you’re offline
Threads gives you:
Identity building
Thought leadership
Instant connection
A place where your story is the strategy
One of the largest monthly active user bases where your writing can be seen
When you pair these platforms with automation?
Your content becomes self-sustaining.
You write once.
You schedule once.
Your digital offers stay visible forever.
That is how you can come step into your creator identity, focus more on what you love like writing or living life offline, while simultaneously getting paid to exist.
You don’t need massive proof to begin, you need alignment and to trust yourself to stick with it
In the beginning, your proof is the internal shift.
Your proof is the consistency you finally feel you can sustain.
Your proof is how grounded you are in the systems and processes.
Your proof is the confidence that comes from not scrambling to keep up with an algorithm that was never built for you, or that you hated showing up on.
(Lord knows IG, TikTok and myself have a love/hate relationship. 😂)
Most creators wait until they have a viral dashboard before they allow themselves to believe they’re doing something right, but the real shift happens long before the numbers show it.
It’s when you choose systems that support your identity.
It’s when you choose platforms that honor your gifts.
It’s when you choose automation that protects your energy.
That’s when the results begin.
Analytics catch up to the embodiment.
Always.
This is why you’ll see better numbers doing something new than you ever did after a year of consistency elsewhere, because it wasn’t meant for you.
If you’re a writer, a storyteller, or someone building a digital offer from lived experience… automation will change your life.
Having an automated system in your business, like Pinterest and Threads scheduling allows you to go live life in the real world, off of social media.
It removes the hustle
It removes the panic posting (I was always so guilty of this)
It removes the burnout and the constant refreshing to see if your video “took off”
It removes the “I should be doing more” guilt
It gives your ideas a strategy, not just a moment
This is how writers win.
This is how creators stay consistent.
This is how your story becomes a product, an income stream, a brand, and a body of work.
If you want to learn the system I personally use for getting the most out of Pinterest, you can explore it here: PinLab AI
Automation is not the end of creativity, it’s the beginning of intentional creation.
And in this era the identity shift favors the women who know their voice, honor their story, and choose tools that free them to actually live. For some of you those tools are video automation, but for those of you who aren’t loving that as primary output you can have a different ecosystem.
Mine is Threads, Substack and Pinterest. It’s where I saw much quicker results and where I see long term sustainability. This is what works for me. Allow this to be your reminder that you are allowed to pivot where necessary, afterall you are the CEO.